Services
We find where customers drop off and why, then make sure your website, analytics, consent, CRM, ad platforms and data warehouse work as one system. Every service serves that goal: a journey that converts, customer data that moves accurately and within privacy rules, and insight the business can act on.
Signs you need it
Traffic, but not enough orders or leads.
What you get
Journey walk-through and funnel analysis, qualitative and quantitative findings, a prioritized roadmap, before-and-after analysis of each fix, and ongoing advisory.
Signs you need it
You can't say how trustworthy your data is, whether key journey steps are captured, or whether online and offline data connect.
What you get
Audit of GA4, GTM, consent and ad conversions; findings report; prioritized fix list; walkthrough with your team.
Signs you need it
A default GA4 install, every tracking change waiting in the dev queue, and old tags nobody owns.
What you get
A measurement plan tied to KPIs, custom GTM tags for each funnel step, obsolete code removed, and documentation.
Signs you need it
Conversions dropped after a consent banner or browser update.
What you get
Server-side GTM (for example, Stape), consent mode, CMP setup (for example, OneTrust) and validation.
Signs you need it
Smart Bidding is optimizing to the wrong goal, and offline leads never reach your ad platforms.
What you get
Google, Meta, LinkedIn and Microsoft conversions; enhanced conversions; CRM offline imports.
Signs you need it
GA4 reports hit their limits, and CRM and site data never meet.
What you get
GA4 export to BigQuery, client ID and user ID passed to the CRM, and joined reporting tables for a full-funnel view.
Signs you need it
Pageviews are used as a proxy for performance, and problems are found weeks late.
What you get
KPIs agreed with stakeholders, automated dashboards and anomaly alerts.
Signs you need it
Releases quietly break tracking, and nobody checks the data after launch.
What you get
Release test plans, post-release and regression testing of the data layer, and test documentation.
Signs you need it
You're moving to Shopify or a new stack.
What you get
A tracking plan, rebuild, parallel validation and legacy tag cleanup.
BarrelFish doesn't buy media. We make sure whoever does is working from accurate signal.
Are you capturing the key steps in your customer's journey? Can you connect online and offline data? Would your conversion numbers survive an audit?
Start with a Health Check. We review how your site tracks the customer journey, how consent is handled, and what your ad platforms are actually being told. You get a plain-English findings report and a prioritized fix list. View your data with confidence.