About BarrelFish
BarrelFish started with a simple discovery: every company trying to optimize its customer journey was working from bad data. We saw missing measurement, hidden routing logic and reports that never showed the whole picture. Because you can't improve a journey you can't see clearly, we fix the data first and then improve the journey.
We start by understanding the business, then walk the journey the way your customers do and use data to prove what matters. We combine qualitative and quantitative insight and focus on the critical points that drive measurable results. This approach once uncovered $17M in returning leads that nobody was calling.
Read the case study →BarrelFish is led by Megan and Matt, who see marketing and data the way engineers see a factory floor: as a system to be measured, understood and optimized. Between them, they've worked inside global tech leaders, a Fortune Global 100 manufacturer, a Fortune 100 logistics company, a school fundraising platform and fast-growing startups, and have partnered with companies of every size along the way. Since 2023, BarrelFish has been the go-to analytics partner for agencies on ecommerce replatforms. Behind us is a bench of trusted developers, data engineers and specialists, brought in as each project needs them.
For each engagement, we bring in trusted specialists, from developers to data engineers, as the work requires.
We can sit with a CEO to define what success looks like, work through a funnel with your marketing team, and then open the tag manager and server container with your developers to make it real. We turn hypotheticals into action, backed by real-world experience and real-world results.
Are you capturing the key steps in your customer's journey? Can you connect online and offline data? Would your conversion numbers survive an audit?
Start with a Health Check. We review how your site tracks the customer journey, how consent is handled, and what your ad platforms are actually being told. You get a plain-English findings report and a prioritized fix list. View your data with confidence.