Customer journey optimization · Analytics · MarTech

Turn your customer journey into revenue.

BarrelFish finds where customers drop off and why, by walking the journey the way customers do and digging into the data behind it. We then fix the gaps, from the user flow to the tracking and integrations underneath.

The payoff is immediate: Your team makes better decisions about where revenue is won and lost, and your ad platforms bid smarter on richer signals.

Book a 30-minute call See the Health Check

One connected system

Website & forms

Consent

Analytics & GTM

Server-side tagging

CRM

Ad platforms

Trusted data → better decisions

Your analytics probably looks fine. That's the problem.

Consent banners, browser tracking prevention and ad blockers drop data before it reaches your analytics. Ad platforms bid against conversions that are missing, duplicated or miscounted. Tags from three agencies ago still fire on every page. A replatform "went fine" and quietly broke attribution.

None of this shows up as an error. It shows up as bad decisions.

Every company wants an AI strategy and smarter ad bidding. Both are only as good as the data you feed them.

What we do

From the customer journey to the systems behind it.

Architecture to implementation to insights, we've got you covered.

Journey & funnel audit

Find where and why customers drop off.

We walk your journey like a customer, map every step and pair qualitative insight with data to pinpoint the gaps costing you revenue.

Strategy & optimization

Turn your marketing efforts into revenue.

A prioritized roadmap of fixes across flows, processes and systems, then before-and-after analysis to prove each change worked.

Measurement foundations

Tag and measure key steps in your funnel so you can uncover more data.

Analytics and tag management built around your business questions, not a default install.

Server-side tracking & privacy

Recover the data you're losing.

Server-side tagging, consent mode and CMP setup that recovers lost signal and stays compliant.

Ad platforms, wired correctly

Feed the algorithms accurate signal.

Google, Meta, LinkedIn and Microsoft conversions, enhanced conversions and offline imports from your CRM.

BigQuery & integrations

Connect online and offline data.

Analytics, CRM and backend data joined so reporting matches reality.

Replatform analytics

Move platforms without losing your data.

Tracking planned, rebuilt and validated when you move to Shopify or a new stack.

Dashboards & reporting

Go beyond the data table. Measure and manage effectively.

KPIs agreed with stakeholders, automated dashboards and anomaly alerts.

Data quality assurance

Every release impacts your data architecture.

Release test plans, post-release and regression testing so launches don't quietly break tracking.

How we work

Strategic and technical.

We bring more than ideas. We implement the solution ourselves and understand everything it takes to make data trustworthy, from consent and server-side tagging to the CRM on the other end.

We're tool-agnostic. Whatever is in your stack, from tag managers to CRMs and ad platforms, we make it actually deliver.

Listen

Start with the business: what you sell, how leads and orders flow, and what decisions the data should drive.

Audit

Walk the journey like a customer and find what's broken, missing, duplicated or obsolete.

Rebuild

Implement the fix, clean out legacy code and document it.

Hand off

Your team understands it and can keep it running.

We turn hypotheticals into action: real-world experience, real-world results.

Proof

Results you can measure.

$17M

from one routing fix, found by walking the customer journey and confirming it in the data

+80% / +70%

more data and more purchases tracked after moving to server-side tracking

20 → 95

Stape server-side tracking score within a month of initial setup

Stape tracking score rising from 20 to 95 in under a month — Recreated from Stape tracking checker results. Client details removed.

"Megan has been a joy to work with. Thorough, communicative, with a strong command of both the technical and analysis side of analytics. Megan not only understands the instrumentation needed to have sound analytics but also the business use cases to ensure she's surfacing what matters most to the business. I highly recommend Megan!"
Dave, VP, Cro Metrics

"Megan was fast, efficient, communicative, and very knowledgeable in the skills required for the job. She made the process easy, reached out when there were obstacles, and produced high-quality work. I've worked with a few other freelancers on similar projects — Megan was, by far, the best. She knows her stuff."
Jared, agency owner

"Killing it! Thanks for your strategic mind, comfortable positioning of 'this is kinda messy' and making the client understand and feel 100% supported. Little did they know what was under the hood, and you've done a great job piecing it out for them."
Jill, Senior Director, Zaelab (agency partner since 2023)

About BarrelFish

We fix the data, then improve the journey.

BarrelFish started with a simple discovery: every company trying to optimize its customer journey was working from bad data. We saw missing measurement, hidden routing logic and reports that never showed the whole picture. Because you can't improve a journey you can't see clearly, we fix the data first and then improve the journey.

BarrelFish is led by Megan and Matt, who see marketing and data the way engineers see a factory floor: as a system to be measured, understood and optimized. Behind us is a bench of trusted developers, data engineers and specialists, brought in as each project needs them.

More about BarrelFish →

How trustworthy is your data?

Are you capturing the key steps in your customer's journey? Can you connect online and offline data? Would your conversion numbers survive an audit?

Start with a Health Check. We review how your site tracks the customer journey, how consent is handled, and what your ad platforms are actually being told. You get a plain-English findings report and a prioritized fix list. View your data with confidence.

Book a call info@barrel-fish.com