Customer journey optimization · Analytics · MarTech
Turn your customer journey into revenue.
We find where customers drop off and why, then fix the journey and the data behind it.
Customer journey optimization · Analytics · MarTech
We find where customers drop off and why, then fix the journey and the data behind it.
Consent banners and ad blockers drop it before analytics sees it.
Conversions are missing, duplicated or miscounted.
Code from three agencies ago runs on every page.
The launch "went fine." The reporting quietly didn't.
None of this shows up as an error. It shows up as bad decisions.
What we do
Architecture to implementation to insights, we've got you covered.
Find where and why customers drop off.
Turn your marketing efforts into revenue.
Tag and measure key steps in your funnel so you can uncover more data.
Recover the data you're losing.
Feed the algorithms accurate signal.
Connect online and offline data.
Move platforms without losing your data.
Go beyond the data table. Measure and manage effectively.
Every release impacts your data architecture.
How we work
01
Your business and the decisions data should drive.
02
Walk the journey and find what's broken.
03
Implement the fix and clean out legacy code.
04
Documented, so your team can run it.
Tool-agnostic. Whatever is in your stack, we make it deliver.
Proof
Cost per MQL after feeding CRM sales data to Meta.
Lead-to-MQL rate from the same CRM-to-Meta program.
More data and purchases tracked server-side.
Tracking score in under a month.
"Megan has been a joy to work with. Thorough, communicative, with a strong command of both the technical and analysis side of analytics. Megan not only understands the instrumentation needed to have sound analytics but also the business use cases to ensure she's surfacing what matters most to the business. I highly recommend Megan!"
Dave, VP, Cro Metrics
"Megan was fast, efficient, communicative, and very knowledgeable in the skills required for the job. She made the process easy, reached out when there were obstacles, and produced high-quality work. I've worked with a few other freelancers on similar projects — Megan was, by far, the best. She knows her stuff."
Jared, agency owner
"Killing it! Thanks for your strategic mind, comfortable positioning of 'this is kinda messy' and making the client understand and feel 100% supported. Little did they know what was under the hood, and you've done a great job piecing it out for them."
Jill, Senior Director, Zaelab (agency partner since 2023)
About BarrelFish
BarrelFish is led by Megan and Matt, who see marketing and data the way engineers see a factory floor: as a system to be measured, understood and optimized. Behind us is a bench of trusted developers, data engineers and specialists, brought in as each project needs them.
More about BarrelFish →Start with a Health Check: a plain-English findings report and a prioritized fix list. View your data with confidence.